Arohan’s flagship product, ‘Saral’, which caters to women who are residing in low-income areas and are generally involved in trade and services, continues to hold a dominant share in the organisation’s portfolio. For Saral loans, Arohan predominantly provides loans to groups consisting of three to five women, and the group’s loans are disbursed using the joint Liability Group (JLG) model. The product is for economically active women residing in low-income areas, generally involved in trade and services. The Saral loan amounts range from INR 25,000 to INR 75,000 and have a term of 24 to 30 months.
Saral Repeat and Saral Repeat:
If a customer has repaid a minimum of 10 EMI’s under her existing loan and she has a good attendance record at centre meetings, the customer becomes eligible for ‘Saral Plus’ or ‘Saral Plus Plus’, which provides access to a larger loan amount for a longer tenure under a Joint Liability Centre (JLC), which consists of all the women in that customer’s centre, the number which ranges typically between 25 – 35 women. These product services loan sizes range from Rs. 55,000 to Rs. 75,000
Single Customer Addition (SCA) Products: Single Customer Addition Product was introduced to strengthen the size of centres which are older than 1 year while retaining the fabric of Joint Liability.
Customer Profile: Catering to women residing in low income areas, generally involved in trade & services.