Arohan’s flagship product, ‘Saral’, which caters to women who are residing in low-income areas and are generally involved in trade and services, continues to hold a dominant share in the organisation’s portfolio. For Saral loans, Arohan predominantly provides loans to groups consisting of three to five women, and the group’s loans are disbursed using the joint Liability Group (JLG) model. The product is for economically active women residing in low-income areas, generally involved in trade and services. The Saral loan amounts range from INR 10,000 to INR 75,000 and have a term of 24 to 30 months.
Saral Plus and Saral Plus:
If a customer has repaid a minimum of 10 EMI’s under her existing loan and she has a good attendance record at centre meetings, the customer becomes eligible for ‘Saral Plus’ or ‘Saral Plus Plus’, which provides access to a larger loan amount for a longer tenure under a Joint Liability Centre (JLC), which consists of all the women in that customer’s centre, the number which ranges typically between 25 – 35 women. These product services loan sizes range from Rs. 55,000 to Rs. 75,000
Saral Prime: Arohan also provides ‘Saral Prime’ Loans to repeat customers with good repayment records and whose credit requirements are higher, with the objective of retaining these customers.
Retention Product: Arohan’s Retention Product strives towards enhancing customer delight and extending customer lifecycle by disbursement of loans required for the next cycle just before the last due repayment of the existing loan. The first repayment of the Retention Product starts from the centre meeting day following the last EMI of the previous loan.
Single Customer Addition (SCA) Products: Single Customer Addition Product was introduced to strengthen the size of centres which are older than 1 year while retaining the fabric of Joint Liability.
Customer Profile: Catering to women residing in low income areas, generally involved in trade & services.